The email marketing design to me is one of the most reliable promos and informative workflow exist at this time because is direct communication with future and existing customers. As a designer, I focus my job on various areas like the promotional composition depending on what I looking for, and in other things like segmentation and automation. The other aspects of my knowledge are based on how exploiting at max this service using what the recipients need to know and manage for any immediate action persuading them using the visual psychologist, the interaction, colors, and in how to present the promos.
I had experience using CRM's and ESP's like Mail Chimp, SendGrid, Hubspot, Direct server, and more.
Automation email marketing design for vacation rentals online business.
Here is one of the multiple automation designs to inform existing clients about their upcoming trip event with promo persuasion and other immediate actions like more offers, links services, and more. All the designs are completely responsive to be adapted to the different screen sizes.